about felicia villanueva

WHERE STYLE MEETS PURPOSE

Felicia Villanueva is a distinguished brand built on a foundation of purpose that seamlessly integrates elegant footwear design with a mission of empowerment and purpose. The founder's personal journey of resilience, coupled with the influence of her two mothers, serves as the inspiration behind the creation of high-end, all-leather stiletto wedges that prioritize both style and comfort.

Designed for Confidence

Strength, elegance, and inspiration in every step.

The founder, Felicia Villanueva, grew up in a challenging environment where she witnessed her mothers' unwavering determination to overcome adversity. Her adoptive mother, a single parent, worked tirelessly to provide for her and the family. Her Biological mother, became a mentor and role model, taught her the importance of self-belief and the power of community support. Both instill in Felicia the values of hard work and perseverance. Both chose to Overcome life’s obstacles and encourage others. These two remarkable women shaped Felicia's outlook on life, inspiring her to create a brand that embodies their strength and resilience.

Footwear with Purpose

Empowering strength and intention daily.

Felicia's journey was not without its obstacles. She faced numerous setbacks and challenges in her pursuit of creating a brand that stood for more than just fashion. However, her determination and the lessons learned from her mothers kept her focused on her goal. She dedicated herself to designing footwear that not only looked elegant but also provided the comfort and support that women need to feel confident and empowered.

The design of the stiletto wedge embodies balance and strength, meticulously crafted to provide support and elegance. This allows wearers to experience confidence and comfort throughout the day. Each shoe is named after women who have inspired and positively impacted other women, further emphasizing the brand's commitment to empowerment.

I can step in your S.H.O.E, I cannot walk your path

The brand's philosophy is deeply rooted in a philanthropic mission, a call to action and a belief that change is a choice, emphasizing a commitment to serving others, providing hope, overcoming obstacles, and evolving. Just as my mothers chose to defy their circumstances, the Felicia Villanueva stiletto wedge invites you to step into your power, choose your narrative, and walk with intention. Every step taken in our shoes is a step towards embodying strength, elegance, and a commitment to helping others evolve.

This philosophy encourages wearers to embody strength and intention in their daily lives.

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